Independent advisory and assurance support designed to help prize draw operators demonstrate credible alignment with the UK Voluntary Code through proportionate, evidence-based governance and consumer-protection frameworks.

The UK’s £1.3bn prize-draw industry is entering a new era as DCMS launches a Voluntary Code aimed at improving transparency, player protection and marketing standards. Operators must comply by May 2026, marking the first step toward structured oversight in a sector historically outside gambling regulation.