Independent advisory and assurance support designed to help prize draw operators demonstrate credible alignment with the UK Voluntary Code through proportionate, evidence-based governance and consumer-protection frameworks.

Well-intentioned gambling policy can unintentionally increase risk when built on incomplete or poorly interpreted data. Evidence led approaches focused on measurable outcomes offer a more sustainable path.

eGaming Integrity’s Independent Safer Gambling Audit Service provides operators with a structured, audit-led assessment of safer gambling controls in practice, aligned with UK Gambling Commission expectations and Social Responsibility Code provisions.

The UK’s £1.3bn prize-draw industry is entering a new era as DCMS launches a Voluntary Code aimed at improving transparency, player protection and marketing standards. Operators must comply by May 2026, marking the first step toward structured oversight in a sector historically outside gambling regulation.